Google Inc. plans to start selling advertising space in 50 top newspapers, expanding the Internet search engine's efforts to provide services off the Web and making it easier for companies advertising online to also show off their products in print.
A group of more than 100 Google advertisers will be able to place bids for space in newspapers owned by The New York Times Company, Gannett, the Tribune Company, the Washington Post Company and Hearst during a three-month test period, according to news reports.
Google公司计划向50家顶级报纸出售广告空间,旨在扩展搜索引擎的网下服务,还能使在线广告公司更方便地在平面媒体上显示自己的产品。
据透露,100多家广告主将在由纽约时报、甘内特集团、先驱集团、华盛顿邮报和赫斯特集团控股的报纸上竞购广告空间。
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